Knowledgebase: Tech Tips
Google Analytics
Posted by Art Frick on 26 June 2014 10:01 AM

Hi all,

There has been a lot of discussion around Google Analytics and how to access and pull reports. Please view this video to familiarize yourself with the everchanging interface of Google Analytics, learn how to pull reports, and more!

http://youtu.be/I7YA1oZhevo

Here is the video timeline if you know exactly what you want to learn about:

  • Google Analytics Introduction - 00:00
  • Audience Overview - 00:29 - (visits, unique visitors, page views, pages/visit, avg, visit duration, bounce rate, new visits, exit rate, unique page views)
  • Tabs: Customization Tab (Custom Reports) - 07:10
  • How to Create a Custom Report - 07:30
  • Admin Area - 09:57 - 17:18
  • Goals & Filters - 10:25 - 10:49
  • Segments - 10:50
  • Annotations - 11:00
  • Attribution Models - 12:35
  • Custom Channel Groupings - 14:14
  • Custom Alerts - 14:27 
  • Scheduled Emails - 15:15
  • Shortcuts - 15:39
  • Share Assets - 17:07
  • Side Bar (My Stuff) 17:20 - (Dashboards, Shortcuts, Intelligence Events)
  • Standard Reports - 18:48
  • Audience - 20:25 - (Demographics, Interests, Geo, Behaviour, Technology, Mobile, Custom, Visitors Flow)
  • Acquisition - 23:52 - (Channels, Traffic, Referrals, Campaigns, Keywords, Cost Analysis, AdWords, Social, Search Engine Optimization)
  • Behaviour - 32:02 - (Behaviour Flow, Site Content, Site Speed, Site Search, Events, AdSense, Experiments, In-Page Analytics)
  • Conversions - 35:20

If you have any further questions about Google Analytics access, reporting, or interpretation, please submit a ticket to Art.

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